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FIFA World Cup - Mexico 70
The ninth World Cup also became a major TV spectacle and to fit in with televisions' companies requests, some matches kicked off at 12 noon. This was an unpopular decision with many players and managers because of the intense heat in Mexico at that time of day.   
Germany's top goal-scorer M?ller scored 2 goals in extra-time...but these did not suffice for a victory.  
Germany's top goal-scorer M?ller (above) scored 2 goals in extra-time... but these did not suffice for a victory.
There was none of the violence throughout the tournament that had plagued the two previous competitions. The 1970 World Cup passed without a single player being sent off, equalling the 1950 World Cup record. For the first time substitutes were allowed, as well as yellow and red cards being introduced..   

Pel?returned after vowing never to play in another World Cup and Brazil won the Jules Rimet trophy outright with a near-perfect team including Clodoaldo, Gerson, Rivelino, Tostao, Jairzinho, Pel?and Carlos Alberto.  
  
In the final at Mexico City's Aztec Stadium, Brazil dazzled and danced to a memorable 4-1 win over Italy with Jairzinho becoming the only player to have scored in every match. Italy had beaten West Germany 4-3 in an astonishing semi-final, the only match in World Cup history to have produced five goals in extra time.   
 
1970The Jules Rimet Cup, named after the founder of the FIFA World Cup competition, became Brazilian property outright when the team's victory in Mexico saw the cup pass into their hands for the third time in twelve years. But that was not the end of the saga of the "Golden Goddess". The trophy was stolen in Brazil and, unlike in England in 1966, was never seen again. The CBF was given a replica for their trophy cabinet.   

1970 was the first year to see the use of yellow and red cards. The first player to be sent off with a red card was Carlos Caszely of Chile who had this dubious honour in 1974. This was 34 years after the first expulsion of all - that "distinction" goes to Galindo of Peru. There are a more than half a dozen players who have sean yellow in the first five minutes of a match. A unique record is held by Jos?Batista of Uruguay who was sent off within the first minute on 13 June 1986. The career of referee Joel Quiniou bears testament to his courage; he is currently the last of a total of 15 referees selected to officiate at three World Cups. 

  
Brazil carry off their third victory   

There were three big winners in the 1970 World Cup: the Brazilians naturally, and their king, Pel? victors for the third time after 1958 and 1962 but also football itself, with many games and individual feats entering football legend.   

Those who had been dissatisfied with the standard of play during the 1966 World Cup had nothing to complain about four years later in Mexico, where "the beautiful game" was really seen in all its glory. Three of the game's all-time greatest matches were played to huge and rapturous crowds: England vs. Brazil, England vs. West Germany and a simply sensational semi-final between Italy and West Germany. And nobody will ever forget Pel?and his glorious attempt to lob the Czech goalkeeper Viktor from 50 metres out!   

Then, just to top things off, the Brazilians, the tournament's most spectacular team, with their unforgettable front-line of Jairzinho, Tostao, Pel?and Rivelino, ran out winners. For this ninth World Cup, the number of participating nations was again at a new high, with 75 teams entering for the qualifying rounds. And many nations well-grounded in World Cup experience did not make it past the qualifiers, including Portugal, Hungary, France, Spain and even Argentina. Israel and Morocco, however, made their debuts.   

Beckenbauer's courage   

The Moroccans, who became the first African Confederation representative (CAF founded 1957) to qualify for the finals (the first African finalist, Egypt in 1934, had qualified without playing a single match), were one of the star attractions of the first round along with Peru. The Peruvians, in fact, reached the quarter-finals where they held their own gamely against Brazil before finally going down 4-2. But THE match of the quarter-finals pitted the two 1966 finalists England and West Germany. Two-nil down with 20 minutes to go, the Germans miraculously fought back to win 3-2 in extra-time. But a fiercer and even more nerve-racking struggle awaited the Germans in the semi-final against Italy in the brand new Aztec stadium, built especially for the World Cup.   

After 90 minutes the two teams were locked at 1-1. What followed in extra-time has entered football folklore, with both teams leading at different times in a heart-stopping battle. Franz Beckenbauer remained on the field even with a dislocated shoulder, his arm in a sling strapped to his body. His courage, however, was not to be rewarded, as it was finally the Italians who had their way (4-3), and reached the final. There, a tired Squadra Azzurra could do nothing to stop the rampant Brazilians, who coasted to a 4-1 win. Carlos Alberto, the "Carioca" captain, stepped up to receive the Jules Rimet trophy, which would remain forever in Brazilian hands. Pel? in tears, was carried triumphantly on his team-mates' shoulders. He had not only won his third World Cup winner's medal, but also played his last match in a World Cup.   

Sources: FIFA Archives; CFO France 98; Ian Morrison: The World Cup - A Complete Record 1930-1990. Breedon Books, Derby (UK) 1990.; John Robinson: Soccer - The World Cup 1930-1998. Soccer Books Limited, Lincolnshire (UK) 1998